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Robert Mars























The Artist


Robert Mars is a contemporary American artist renowned for his mixed-media collages celebrating 1950s and 60s pop culture icons. A graduate of Parsons School of Design, his works have been exhibited globally in prestigious institutions like MoMA (NYC) and LACMA. Despite his established success, Robert faced a marketing downturn in 2022 and sought to stabilize his sales and grow his audience.


The Opportunity


BlueCube stepped in to revitalize Robert’s market presence by creating a consistent marketing narrative through email and Instagram campaigns. Using BlueCube’s CRM, Robert tracked sales, analyzed marketing effectiveness, and engaged collectors. The team also focused on scarcity and exclusivity in marketing, ensuring Robert’s work maintained its high-value appeal.


By professionalizing his studio operations and rebranding efforts, BlueCube aligned Robert’s strategies with his goals, helping him control his market and expand his collector base.











Robert reflected on his Dedicated Gallerist,

Working together with Blue Cube over the past year strategized my position within the art market, assisted in gaining new collectors, and expanded my social media outreach.



The Results

Robert’s collaboration with BlueCube brought substantial growth and engagement.


Key Metrics:


  • Collector Growth: Added 264 collectors to his client list in one year.

  • Engagement: Maintained a 70% email open rate across campaigns.

  • Revenue: Achieved five figures in sales


Notable Achievements:


  • Increased global recognition while maintaining exclusivity.

  • Professionalized marketing and restructured his branding for future growth.


His success highlights the importance of strategic partnerships in navigating the art market.




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