
The Artist
Kayla Mahaffey is a Chicago-based artist celebrated for her vibrant, surrealist portraits that tackle social themes and self-reflection. Her work is part of corporate collections like Starbucks and McDonald’s and held by numerous private collectors.
Kayla’s journey was marked by a meteoric rise, but the demand for her work became challenging to manage. She sought to regain control of her market by transitioning to direct sales from her studio, increasing profit margins and retaining creative freedom.
The Opportunity
BlueCube’s collaboration with Kayla began with a focus on foundational systems to manage her growth. Using BlueCube’s CRM, Kayla organized her collector interactions, refined her marketing materials, and developed email campaigns. Additionally, BlueCube helped professionalize her studio presentation to align with her elevated price points.
By introducing a tiered print market and improving client engagement, Kayla built a loyal collector base while exploring new opportunities for creative collaborations with brands and institutions

She remarked,
“Working with Rachael at BlueCube was transformative. Her support and industry knowledge helped me achieve new milestones, expand my audience, and maintain a balanced work environment."
The Results
Kayla’s collaboration with BlueCube brought measurable success and market control.
Key Metrics:
Sales Growth: Six-figure revenue
Collector Engagement: Grew her active collector list to 700 with a 100+ waitlist.
Pricing: Raised prices by 20%, stabilizing her market position.
Notable Achievements:
Sold out her solo exhibition and studio inventory.
Gained invitations from museums and luxury brands.
Kayla’s studio achieved a professional tone, enhancing the collector experience and elevating her brand. She remarked, “Working with Rachael at BlueCube was transformative,” emphasizing the importance of strategic systems in maintaining creative autonomy.